The Power of One
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Ray Patel could expand Ray's Electronics to multiple stores in a handful of towns. But he prefers the power of one. The 12-volt emporium in Addison, IL, just west of Chicago, consistently lands in many "top 100" 12-volt retailer lists. Patel runs his store just like a corner barbershop and is reluctant to change the formula beyond the confines of the single store he operates. Patel spent the downturn remodeling his store floor to ceiling. Patel said once a customer comes in, they create trust and show customers they're reliable. Patel's business partners said that type of style and attention to service sets him apart. With that type of customer loyalty, the only advertising Patel needs is his business card.
